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Job Description

Online & Consumer Marketing Manager, Queen Mary

About the Queen Mary
Located in the Port of Long Beach, the Queen Mary features a rich maritime history, authentic Art Deco décor, and stunning views of the Pacific Ocean and Long Beach city skyline. At the time of her maiden voyage in May of 1936, she was considered the grandest ocean liner ever built. Today the Queen Mary is one of Los Angeles’ major attractions, drawing visitors from around the world. The Queen Mary boasts 314 staterooms spanning three decks including nine full suites which have hosted a variety of colorful characters from World War II leaders to British royalty and the stars of Hollywood’s golden era. The ship also features 80,000 square feet of event space in 17 remarkable Art Deco salons as well as a tri-level, 45,000-square-foot Exhibit Hall; signature restaurants including the award-winning Sir Winston’s and Chelsea Chowder House & Bar; and a selection of retail shops. History buffs enjoy the ship’s museum and Behind the Scenes tour, while guests of all ages love the Ghosts and Legends tour and special events such as Scottish Festival, Dark Harbor, and concerts that are hosted on or by the ship throughout the year.

The Opportunity
We are currently looking for an Online & Consumer Marketing Manager to join our team. As the Online & Consumer Marketing Manager, you’ll be responsible for defining, implementing and managing online and consumer related activities to ensure maximum revenue production.

Job Responsibilities:
The key responsibilities of the Online & Consumer Marketing Manager include:
• Overseeing, monitoring and maintaining website content
• Updating all website content and ensuring accuracy
• Implementing tracking systems and establishing success metrics and performance indicators to evaluate site effectiveness on a routine basis
• Using analytics/reporting tools (i.e., Google, Omniture, etc.) to evaluate site effectiveness
• Providing support, review and affiliation for all online review/listing sites and Social Media
• Performing Customer Data Integration (CDI): email, eblast, targeting, partnering, reporting
• Overseeing online advertising to include media buys, PPC, re-targeting, contextual, SEM
• Performing marketing efforts related to maximizing booking engine and ticketing software
• Composing auto-responders and on-hold messaging updates
• Providing creative feedback, asset management, and proofreading
• Establishing and managing mobile and tablet marketing efforts
• Securing and maintaining prominent SEO rankings and placement
• Coordinating deals with third parties (i.e., Groupon, Living Social, Goldstar, etc.)
• Creating technical and creative copy as needed
• Securing licensing permissions
• Providing agency support and onsite coordination as needed – online calendar and alert outreach
• Performing special projects as needed

Job Qualifications:
If you’re an experienced online and consumer marketing manager who enjoys driving online revenues in a hands on environment, who likes to be creative and innovative but also enjoys analyzing efforts to ensure achieving the most effective ROI, you just might be the candidate that we’re looking for. In addition, the ideal candidate will meet the following requirements:

• Minimum of 3 years of experience in online marketing, web maintenance, and analysis
• Ability to analyze marketing opportunities and advertising effectiveness
• Exceptional attention to detail and follow-up skills
• Skilled in problem analysis, problem solving and decision-making
• Process oriented – ability to see from start-to-finish and all of the steps in between
• Excellent copywriting and proofing skills
• Above average Excel knowledge; extremely comfortable compiling and manipulating data
• Innovative, adaptable, collaborative and persuasive
• Technologically savvy

An Equal Opportunity Employer